First draft trailer (done)

This is the first draft of my finished film wihtout any feedback.

Script for evaluation 3 (done)

Hello, we are rlk production. The film you are watching now is called 'Tool Massacre'The idea of this film was based along the lines of newline cinemas production ‘seven’. Our film is based on a horror/thriller genre. We would use posters, trailers & movies adverts. Our audience will be targeted around 18-24 year olds. We will show our adverts in cinemas so we can show a longer trailer. Also we will show our shortened trailers on Television as this will address a large proportion of people. We are debating on whether to advertise in newspapers. The disadvantages to this are that we can only use static images. We all considered using livery. On our posters we will show our day release, the rating given by critics and a main picture to show the genre. We will not give to much away to give a sense of mystery and suspense.  We will release there adverts and posters a month before the film. Our film will be released around Halloween/October time as this is the time of year that will connote the genre of out film. Also as this month is around winter time, more people will be sat in watching films as a family. We are aiming to show our trailers and films in cinemas such as Cineworld and Vue. The only issues that will affect our film will be that other films in the same genre as us will also be releasing their films in the same time which means there will be a high amount of competition. This means that we have to make sure that our adverts stand out most from all the other films.

Se7en timeline (done)

00.03	This is the first shot shown in the title sequence. This shot shows the production company of this film. It also shows a book being opened, which connotes this is the start of the story. This shot type is a dutch tilted, extreme close up (ECU). There is low key lighting in this shot which will cause tension for the audience.
00.08	This is the second shot. This shows the producer of the film. This shot type is a aerial shot looking down onto a picture of a pair of dead hands. This connotes to the audience that their will be death throughout story. This shot uses a very low key lighting so the audience can only just see what is being shown, this creates an aspect of mystery.
00.12	This is the third shot shown. This is a ECU of some drill equipment and may connote to the audience that this may be used later on in the film.  This ECU also shows the importance of this drill. There is a low key lighting on this shot, and as this shot lasts for less than a second, causes mystery as the audience wonder what is being shown.
00.12	This shot is also showing a ECU on the drill but from a different angle. This shows the audience more off a perspective off what this drill looks like so they may recognise it in the film. There is high key lighting in the shot, this maybe because the director wants the audience to see this as it might relate to something later on in the film.
00.13	This shot is also a ECU on a pen knife from a side on view. This shot is not really clear on what it is showing, this shot is made for less than a second to create mystery for the audience as they will be wondering what it was shown. There is a high key lighting in this shot but as the lever gets pulled down it creates a black shadow, this may connote to the audience that there may be a quick change in mood in the film.
00.16	This shot is also a ECU on a shaving type of tool, peeling skin off of a finger. This may connote to the audience that this tool maybe used later in the film. The non diegetic music used in this shot is timed with the shot. For example when the blade goes upwards and peels the skin off his finger, the music does a high pitch squeak, which may connote to the audience that there may be a lot of screaming in the film. There is a high key lighting in this shot as the director wants the audience to see what is happening.
00.16	This is also a ECU on a razor blade. This shot will connote to the audience that this may be an important tool in the film. There is also high key lighting used in this shot so the audience can recognize this later on in the film. You can hear the non-diegetic scream of a girl in the background in this shot. This may connote that this tool may be used to make someone scream.
00.21	This is a close up on a person being tortured. This will connote to the audience that there may be some torturing later on in the film. There is a very low key lighting in this shot which creates mystery for the audience. This shot lasts no longer that half a second which also creates mystery as the audience wonder what it is being shown.
00.26	This is a close up on a hand picking a book up out of a draw. This may connote to the audience that something important may be found in a book or in a draw as is on a close up. The title of the film, “se7en” is also shown in this shot. There is very low key lighting in this shot and also the hand reaching over creates a shadow and blocks some of the screen. This will connote to the audience that something may happen in the shadows or in the dark of this film.
00.29	This is a ECU on a book being opened. This will connote to the audience that the film is just beginning or may be the start of something new. There is very low key lighting in this shot, which will cause suspense for the audience as the book is opening into a dark shot.
00.32	This is a dutch tilt close up on someone writing on paper. Will may connote to the audience that he may be taking notes for something or planning something. There is a very low key lighting which create tension and also you cant read the writing which creates a essence of mystery and tension.
00.39	This is a ECU on a film strip being cut. This may connote  to the audience that he is trying to hide something. The low key lighting creates a shadow that causes mystery to the viewer. But this may also connote that he might be creating a film.
00.40	This is a close up on picture taken by a polaroid camera. This will straight away connote the the audience that this man may be old fashioned. He is trimming a photo, which may also connote that he is a perfectionist. There is a medium key lighting so you can almost see the picture but cannot quite make out what it is. This creates a high level of tension as the reader wants to know what it is.
00.43	This is a close up on tape cutter. This links in with the last shot as it connotes that he is going to stick the previous picture down onto something. This will really connote to the audience that he is keeping track of something.
00.44	This is a close up on set of photos being cut up. The last three shots have all linked together were as the start of the film was all un-related. There is a high key lighting so the audience can see what he is doing. The pictures show two little girls. This may show that he is spying on someone, but connotes to the audience that he keeps making notes of some things.
00.49	This is a close up shot of someone sticking a picture of man down. The shot shows his finger sliding across the bottom of the picture with some tape. This gives the audience a for sure image of him creating a note book or planning something. There is low key lighting, but bright enough to show the audience what there viewing to give the audience a few clues.
00.51	This is a close up dutch tilt of a hand through a piece of paper full of writing. This shows the audience just how much he has written, without him even turning the page. There is a medium key lighting but just enough to create a shadow through the paper.

Story board (done)

Filming style (done)

The filming style I used was 'Hollywood style' This was because the majority of filming we did was stereotypical  to the horror film genre. For example, the settings we used (isolated forest) were stereotypical and will straight make the audience know of the genre their watching. The one type of anti-stereotypical imaging I used was the black and white effect. This is because in the research I did, I found no black and white parts in the films. I took this to consideration but i came to the conclusion that I thought it would work in my film. Also it gives the aspect of difference. So people that were looking to watch something a little different might chose my film over others. 

Plot (done)

The plot of my horror film 'Tool Massacre' was based on the past of the murderer. The murderers brother died to  house hold drill murder. This triggers him to want revenge on the person that did it to him. He knows who did it to his brother but he didn't just want to kill him, he wanted to torture him. So he picked  the people that were closest to him and killed them, then went on to kill him with the same drill he killed his brother with. All of his murders were done with house hold tools such as, kitchen knives, rope, rake, spade and fire poker. With every murder he commits the police gain closer and closer to his trail and on the last kill were he gets revenge, the police break down the door of the flat were he kills him and then chase him. The murderer jumps out the window and makes a run for it. The police men that are chasing him have no choice but to shoot him before he escapes. But so they don't kill him, one police men stops, aims, and shoots the fleeing murdered in the leg which causes him to collapse. The two other police men run over, handcuff and arrest him. While they drag him to the police car, the murderer is just laughing with joy that he has got revenge, the fact that he has been arrested doesn't matter to him at all.  

Title (done)

In my film the murderer goes on a killing massacre using house hold tools. So I came to the conclusion of  'Tool Massacre'. This title is very simple, but due to the certificate and the simple name, the audience can automatically know/assume what the film is going to be about. This title does not give to much away which will give a factor of mystery within the audience as they want to know what its about so they will watch it/buy it to find out. I didn't want to make my title to long as the viewers wont be interested. My research showed that most of the successful films had very short titles. For example, 'Saw' 'Able' 'Creep, so I tried to keep my title to a minimum of characters. 

Actors (done)

In the whole of our film we have four actors. We have one in the title sequence and three in the opening scene. The main actor is in the title sequence (the murderer) and the two news reporters and the one live news reporter are the co actors in the film. If we was to extend our film we would have used more actors, such as police men and victims. We gave the main actor (murderer) a sense of mystery as you can never actually see his whole face, you only get little bits of each side. We did this to keep our audience on the edge and interested to watch the rest of the film and find out who he is. This also creates a sense of tension and suspense for the viewer as later in the film they could be looking straight at the murderer but they will not no its him. I gained this idea from the horror film research I did. Mainly from 'Saw'. in the First 'Saw' you dont see jigsaws face till the end on the film so I was trying to react this method. 

Setting (done)

The main setting we chose was a forest type around filled with tree's and dead grass. This area straight away connotes to the audience that it is based in a isolated area. We tried to film it in the night time to get a better lighting effect but this could not be done so we had to film in the day time (but edited in black and white). The first part of our news report is in a room with a plain white background. We did this because then the viewer is concentrating on the news report and not anything else in the view of the shot. The second part of our news report was in front of a set of tree's, with a public roundabout in the background. We did this here as the tree's connote were the murder actually took place which will make the audience think if the news reporter is standing were it happened. We did it near a roundabout to give the news report a sense or realism to our film. 

Props (done)

In our story board we has wrote down that we was going to use five main props. These were; Axe, Pickaxe, Kitchen knife,  Piece of rope and a Rake. But in our actual film, we only used two. These were the Axe and Pickaxe. These were the two main props used but we also used others props. These were; a Tool box (which the axe balanced on, to connote were he got it from), a Car (which was used as a get away for the murderer) and a microphone (used for the news report).

Certificate (done)

Due to the research I did, The certificate we gave to our film was a 18. This is because my film contains a high amount of gory violence, explicit language, and nudity scenes. As our target audience is aimed at 18-25 years old's this certificate suits perfectly as no on younger then our aimed audience can legally watch our film. I researched into films that had the same explicit aspects that mine does and found that all these films were rated 18. I researched films such as 'Texas chainsaw massacre' + 'Saw' and as my film related to these types of films I thought that this was the suitable certificate.

Script (done)

News Report:
Reporter - 5 bodies have today been found in and around St. Neots. Police have reasons to believe that the victims were brutally murdered by what seems to be heavy duty objects penetrating the body a number of times. There are currently no suspects but police are urging people in the area tocome forward if they anyone who may have been involved, or witnessed anything suspicious in the last week. This is Kate Smith, live is St. Neots for 5:05 news.

Evaluation 1 (done)

1) In our planning we said that we would film in the evening/night time to get a more stereotypical perspective to the film. But we all decided that it was much harder to do that so in my editing I changed the effect to black and white, which gave the evening time effect. The iconography we used was pretty basic due to the level of resources we had. This was filmed in a field near our school to make it easier to get in and out and upload of footage on the computers. 

2) This is a quick one second shot of one of the tools used in my film. I used a 'lens flare' on adobe premier pro as an effect for a quick flash. The second the audience see's this get them thinking if that was an axe or not. This will create a sense of mystery as they will be wondering if it was or not. This also connotes to the audience that something that happens later on in the film is going to involved this prop. The shot before this is of the murderer using the pick axe, but just digging up. So to the audience that doesn't show that it is anything that should be concentrated on until the quick flash, which then gets the audience thinking and i have used repetition of the prop.

3) As a group we all discussed how both the title sequence and the opening of the film were just as importantn as each other. So when we introced the first character, we also introduced the first weapon that will be used, and then further in, more weapons are introduced. This shot is a long shot of the murderer putting a weapon into the car boot. We purposly hid the weapon to create a sense of mystery for the viewer.

4) In our panning we wrote down many different shots that we wanted to do in our film. This reverse camera shot was used to show the front of the murderer but not enough to see his face to also create a sense of mystery. The tool box is then placed on top of the camera which creates a black out with out the use of editing. This shot also has an a title screen added on this shot to show our cast.

5) This was also one of the shot we planned to do. This is a establishing shot of the car pulling away and the enviroment it is in. We did the shot of the car pulling away at high speed to show he is trying to get away from someone. We made this shot establishing to show the vegatation and scenery. The scenery shows an isolated area in a woods with not many places to run. Their is also a title screen on this shot to show our actors.

6) In our planning we planned to show different weapons, but for a split second. this creates a sense of mystery as the audience are not to sure on what they have just seen but they can see a sharp edge. This will keep the audience interested as they know this is going to be used later on in the film but they do not know exactly what it is. We also used a 'lens flare' from adobe premier pro to create a flash to draw in the viewer attention and show this is important.

7) I came up with the title 'Tool Massacre' due to the plot of my film. I used a title screen with a plain black background. I used black as this colour connotes evil and death. The title is written in a mysterious and confusing font. This is to make the audience concentrate to be able to read it. This was in a different font the first time around but due to feedback i changed it as it was hard to read. The title is in a bright white colour to contrast against the black background so it stands out to the viewer.

8) This is a mid shot of our two news reporters. They are both dresses in formal clothes, e.g. shirt, tie. This shot was improved due to feedback. Their is now a 'news at 5 past 5' symbol in the top right corner to make it more presentable and create a sense of realism. This news report was filmed was three different angles to create another sense of realism just as a real news report would be.

9) This mid shot is a follow up from shot '8'. During the news report one of the reporters says "e will now go to our reporter live at the scene". this shot was filmed with traffic in the background to create a sense of realism. Their is a moving banner along the bottem of the screen, reiterating what the news reported is saying. We also used this incase any death/disabled people were watching. You can see she is in the same scene due to the scenery behind her.

Evaluation 2 (done)

I have chose a picture of Jennifer Hills, who stars in the film 'I spit on your grave'.

Similarities:

These two are similar as something bad has happened to them and they are both looking for revenge. They both show their emotions to the audience so they don't create a sense of dramatic irony. At the start of both the films the audience feels sorry for what the person is going/gone through. They both plan out how they are going to get revenge rather then just jumping straight into it. After they had planned what they wanted to do, stereotypically, everything fell into place and went perfectly. 

They both have the same plot. Their is one main person they are both trying to kill, but to do that they kill the people that are closest to them to get to them. They both share the same emotion through-out the film. They start with a angry, sad, revenge feeling, but as the filming goes on they become more and more relieved as they are getting more and more revenge. 

What they also share is the way they react to certain situations. For example, when they both get caught they don't try and get away or make a fuss of it. They are just happy that they have got revenge. They also react to other situations the same, such as; when they murder people in horrific, gory ways. For example, when the acting in my film is getting revenge on the final, main person, he uses a drill through his skull with would make anyone react in scared and worries mind frame and when Jennifer Hills kills a man by birds eating him alive. None of this even creates a tiny bit of emotion for each, they both just do the job and walk off. The audience cant understand this as they know what the person has been through at the start of the film. 

Differences: 

The main difference that these two actors have is identity. The actor in my film does not show his face till the end of the film which creates mystery. Were as in 'I spit on your grave', you see the murderer from the start of the film through-out till the end. This is because our film was directed to keep the audience on the edge and give them a sense of suspense. Were as 'I spit on your grave' was directed in a more open way were the audience know what's coming. 

Evaluation 3 (voiceover)

This is a voice over of all of our cast over our film. We are talking about how we would; distribute and market our film.

Evaluation 4 (done)

We conducted a survey to establish a survery to find out the target audience for our film.

Demographics


We targeted both a male and female gender, between the ages of 18-24. The audience would probably be around the middle to upper class category. This group of people would be classed a target audience in the D to C range. This is because they are either in full time education, don't have a job or have got a part time job and still in education.  We didn't aim our film towards a specific race. We aimed it to our target audience and all races. The main reason of this is because their is no religious content in our film. Our survey proved that our target audience, 18-24, would be attracted to watch this type of film as it is a thrilling horror but no to scary. As our group is of young adults, we decided to aim our film towards this target audience as we could use our own views that we knew the audience would like and we would have the same views as the audience, where as targeting a film towards 30+ and not knowing what would appeal to them.

Psycographics


We used certain gruesome pictures that may not be accepted by certain target audiences. But we knew that as young adults and teenagers that these images would appeal and be acceptable to this age band. i chose the music in my film to create tension. For example there is a section in my soundtrack that starts really quiet and becomes louder and louder and then becomes into a crescendo. I timed this music to link in with my film so that it was not just a backing track. For example, when a tool box is dropped into the car boot, a 'bang sound' is made from the backing track. Out of both the genders we are targeting we thought that the female genre would be the section of people that would be most scared. This may not be the case but due to their stereotypically connotation of being the weaker and more scared gender we thought that they would be more scared.


Responses from the feedback


Every person in our group was given around about the same feedback. This was good as the feedback told us exactly what to do. For example, my feedback was to improve the transitions i had put on the actors names as they were hard to read. I had also had feedback regarding my title. I had originally called my film 'Seven Days' but this did not relate to the trailer in a specific way. So I then changed it to 'Tool Massacre' which related more to my film. Linking in with the title, the background colour on the title screen made it hard to read the title, as my title was white and the background was red. So i changed the background colour of the title screen to black to contrast against the title, which also connotes their is going to be a good and evil in the film.

Except for them reason, mainly most of the feedback was good and complimented our film. We was told that we used the right amount of shots and that we used them at the right time. Their was a minority of people that fed back to our group saying that they did not understand our storyline. As we was only limited to two minutes, we did find it challenging to create a story line that told its self. Taking this feedback on board, we made a few minor changes and the people that gave the feedback told us that they could understand the story line easier.

Evaluation 5 (youtube anatation)

This is the link for my Youtube annotation:

http://www.youtube.com/watch?v=_Fl_QpLDOyI&feature=youtu.be

Evaluation 6 (done)

Editing on the computers

This is a picture of our group editing our films using 'adobe premiere pro'. We are using LG computers. I had already used this software to edit with, but i have learnt a lot of different aspects and how to use this software properly. For example, setting the right pace, adding certain visual effects and music effects. If we had edited on the 'Imacs' i think out film would be of a better quality  due to the effect you can use.

   Using (something)

The camera we used was different to any camera i have used before. So this ment it took some time to get used to how to use it and what buttons did what. After we got used to it, we found that it was very easy to use. This camera was standard defintion. When uploading pictures we used a normal SD camera as we found that it was easier to upload to the computers and found that the quailty was better than taking a still shot from the video camera.

Google

Google was our main search engine that we used for research. We used this for; horror research, finding music for our film and many other reasons. We picked this over other competitivt search engines such as 'ask' and 'bing' as we thought was the easiest to use.  We used the internet for nearly every type of research we did. This is because we found it was easier rather then looking in books or other research engines.

Blogger

Using this blogger was very new to me as i have new blogged anything before. At first i found the software hard to use but after a while i became familiar with it and found it easier to use. I have learnt many new things about this though. For example, how to change the layout, colour, titles, font and many other things. i have found and picked up many different techniquies which may help me in the future if i come to use this software again.

YouTube

I mainly used this website for horror film research. I was already familiar with how to use YouTube and the features it has. But I also learnt new aspects on this, e.g. changing the viewing quality on certain clips and being able to create a playlist so the clips you pick play one after another. I got many ideas for my film due to the research I did using this website. I had to use this website to upload my film to for one of my other evaluations.

Voice recorder

Our group used a voice recorder to put our voice overs on our films. I had never used on of these before so it was all new to me. After I was shown how to use it and how to upload them to my video, I found this very easy to use.