Hello, we are rlk production. The film you are watching now is called 'Tool Massacre'The idea of this film was based along the lines of newline cinemas production ‘seven’. Our film is based on a horror/thriller genre. We would use posters, trailers & movies adverts. Our audience will be targeted around 18-24 year olds. We will show our adverts in cinemas so we can show a longer trailer. Also we will show our shortened trailers on Television as this will address a large proportion of people. We are debating on whether to advertise in newspapers. The disadvantages to this are that we can only use static images. We all considered using livery. On our posters we will show our day release, the rating given by critics and a main picture to show the genre. We will not give to much away to give a sense of mystery and suspense. We will release there adverts and posters a month before the film. Our film will be released around Halloween/October time as this is the time of year that will connote the genre of out film. Also as this month is around winter time, more people will be sat in watching films as a family. We are aiming to show our trailers and films in cinemas such as Cineworld and Vue. The only issues that will affect our film will be that other films in the same genre as us will also be releasing their films in the same time which means there will be a high amount of competition. This means that we have to make sure that our adverts stand out most from all the other films.
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